Twitter
Facebook
LinkedIn
YouTubeTeleverde Lead Nurturing Solution
We have lead nurturing solutions that provide a disciplined approach for connecting with the right people at the right time in a relevant way to generate more qualified and prioritized sales opportunities. Learn more »
The shots heard round the sales and marketing world…
Date:Now
To:Sales & Marketing Leadership
Fr:Your CEO
Re:Create, Convert, Accelerate (and other stuff)
The new economy has created a new mandate for our company, but mostly for you and the Demand Center team. You will have a smaller sales and marketing budget this year and fewer staff. Travel⁄entertainment expenses must be reigned in. Same with event marketing. I have reduced by half the annual training budget for your team. However, we still need to accomplish the sales revenue goals I have assigned. (By the way, I had previously referred to the larger goal as our "stretch goal." It is now our "actual goal." And you need to reach this target by mid-year instead of the end of the year.) And here are other areas you need to focus on right now:
- Leads are moving way too slowly through the pipeline - increase the velocity.
- Speaking of leads, we don’t appear to have many - what’s up with that?
- Improve the quality of our marketing data. It’s a mess. (My teenage son got a call on his cell phone the other day from one of our internal teleprospecting staff.)
- This marketing automation thing is huge. I hear that over the next couple of years 50% of all B2B companies will have deployed an automation platform. Please get on this asap.
- Enable the web site to accommodate more inbound leads. I’d like 70% of our leads to come through the web within the next 24 months.
- Let’s do more account-based marketing. Assign several sales and marketing staff directly to our largest current and future customer accounts and customize your approaches to them. I know the staff isn’t trained for this but do it anyway.
- And I don’t have confidence in our conversion metrics – any of them. I’m pretty sure you’re making them up. I also don’t know what they mean so please explain.
Schedule a meeting with me in a week to review progress.
Sound familiar? Feeling the pressure? We can help!
Televerde is a strategic outsourced provider of sales demand creation, conversion and acceleration solutions for B2B companies. The high-tech market is our specialty. We have 15 years of experience with the biggest names in IT – software, hardware, services. Our data is phenomenal. We have expertise in your markets. Our team is fully trained, highly competent, ramped and ready. And no one can replicate our skills and capabilities. (We have the client references to prove it.) Learn more… Or just go right to our solutions overview.
Success Factors & Televerde
"A Successful Partnership"
Paul Albright, Success Factors CMO
Webinar
Optimizing New Business Opportunities: Creating the Dialogue With Your Next Generation of Clients
Use Our ROI Calculator »
to See the Revenue & Pipeline Impact of Your Marketing Campaign
ROI Success Stories
Televerde implemented a 90-day campaign for a storage solutions reseller that resulted in 110 sales leads, $2.1 million in closed new business, and added $6.3 million to the pipeline.
A business analytics solutions provider conducted a 45-day program with Televerde that produced 283 sales leads and forecast potential of $3.5 million.
