Optimize the Sales Funnel with Lead Scoring. Understand the "what" and the "how"
Leads are not all created equally – some are likely to purchase much sooner than others. If those not-quite-ready leads are passed to sales, the result is: We wind up burning precious time on the wrong leads. Read More
of database records are not actionable.
of companies don’t leverage the full potential of their marketing automation investment.
of new leads aren’t sales-ready.
of marketing-qualified leads don’t close.
of the sales team doesn’t achieve quota.
of the purchasing decision is complete before a buyer talks to you.
of buyers visit websites sub-optimized to qualify them.
of sales-qualified leads don’t close.