Lifecycle Marketing: Maximize Your Lead Nurturing Campaigns
When a potential customer moves from one stage of the buying process to another, whether forward or backward, you must be able to react. Because if you can’t adapt, your demand generation campaigns will fall flat. Read More
of database records are not actionable.
of companies don’t leverage the full potential of their marketing automation investment.
of new leads aren’t sales-ready.
of marketing-qualified leads don’t close.
of the sales team doesn’t achieve quota.
of the purchasing decision is complete before a buyer talks to you.
of buyers visit websites sub-optimized to qualify them.
of sales-qualified leads don’t close.