HIMSS17 recap: Seize the moment to make healthcare innovations a reality

“We’re in a moment when we can actually transform pieces of healthcare,” said IBM CEO Ginny Rometty during her inspiring keynote presentation at HIMSS17, which set the tone for the whole conference. Rometty envisioned a world where cognitive computing technologies usher in a golden era for more personalized, precise medicine. QualcommLife President Rich Valencia talked […]

RSA 2017 – the Security Industry Showcases its Best

Cybersecurity is all over the news these days and was the main focus of the annual 2017 RSA Conference in San Francisco.  As my team assembled to evaluate the week of activities, the comment that best summarizes it for me was  “Whew! That was intense!” The show – which is one of the premier security […]

Our Company Would Be a Lonely Place if the Women Didn’t Show

At our corporate headquarters in Phoenix, AZ, I work with five other women.  If we all took today off, we would have our CMO and six other men at their desks.  In the departments I work closely with, Sales and Client Success, two thirds of Sales and nearly all of Client Success are women, including […]

3 Steps to Humanize Your ABM Marketing

I am a people person by nature.  An extrovert, sociable, Leo… and I know I can feed off of the energy of others so I like being in an office full of teammates. I like working in person or, at the very least, on the phone, far more than doing business via email. Nine times […]

Republic Services & Televerde: Getting it Done in a House of Do’ers at B2B Marketing Exchange

At the premiere conference for marketing content and demand gen practitioners, Republic Services and Televerde bring home a prestigious Finny Award for Best Return on Investment Campaign By Mark Evertz I traveled to the epicenter of demand gen and content innovation this week for Business2Business Marketing Exchange or #B2BMX. No Hall of Fame two-wheeler Mat Hoffman […]

ABM Sandwich: What End-to-End Demand Gen Tastes Like

It’s lunchtime in Arizona and I’m trying to decide if I’m going to run to the mom and pop sandwich shop down the street or the nationwide chain restaurant that the rest of my team is headed to for a bite. I recently discussed a similar conundrum on Jay Baer’s fantastic marketing site, Convince & […]

Medical Technology Organizations: What Demand Generation Means to You

Are you ready for HIMSS? The 2017 Health IT Conference is just around the corner, we’re busy preparing for the trip to Orlando and we’d love to see you there.  We’re hosting a luncheon about how to better align sales and marketing in a healthcare setting; if you are a marketing leader and would like […]

Rising Above Partner Channel Challenges

A recap of our latest webinar on optimizing your partner channel. Last week, we were thrilled to host Tim Harmon of Forrester as a guest speaker for our webinar “Turn Your Partner Channel into a Marketing Engine”. His expertise about all things channel, marketing and technology is impressive. As I listened to Tim speak, I couldn’t […]

Are You Getting the Most Out of Your Partner Network?

Going direct can only take you so far. A partner can take the personalized experience, trusted relationships and loyalty for your product or solutions to new levels. I’ve been fortunate to work at companies throughout my career that see and utilize partners as a vital sales channel. Building out authorized agents in Latin America for […]

5 Reasons SDRs Aren’t Ready for Today’s Buyers & How to Fix It.

Make your SDRs the most knowledgeable, highly trained and longest-tenured people in your sales organization. I enjoy the exercise of picking apart conventional thinking to see if a new, better way of achieving a goal is on the other side. If you’ve ever been on the receiving end of my “Why?” “How?” and “Says who?!?”, […]