25 Hours in the Day? Nope – Just a More Efficient B2B Marketing Team

What would you do with an extra hour in the day? How often have I’ve wished for that. Whether to get through a heavy workload, enjoy that extra time with family or friends or just get an extra hour of shut-eye, there always seems to be a bit more I want to do than time […]

5 Steps to Boost B2B Marketing Productivity

When it comes to marketing strategies, you’ll find lots of tricks and techniques on launching creative marketing campaigns and driving conversions. While those are valuable conversations to have, sometimes teams put the cart before the horse by focusing on refining those tactics when they haven’t yet addressed more basic steps on campaign strategy and metrics […]

Redesigning a B2B Brand: The Televerde Experience

I’ve had the chance to launch or relaunch brands many times in my career.  The term ‘brand’ is heavily used and many cases over-used, but I believe it’s one of the most important elements of a company’s strategy and needed to be a top priority in my role as the new CMO for Televerde.   […]

What Marketing & Sales Teams can learn from Space X & Elon Musk

I’ve been fortunate to have a professional career that has spanned five decades in sales, marketing and senior leadership positions.  As an entrepreneur, innovation excites me, whether it be processes, people or technology. Throughout my career, one of my mottos has been to continuously improve, always get better.  It’s a core value of the company […]

Springsteen & Me – Partners in Demand Gen

Even if one doesn’t listen to him every day, most people out there admire or are a fan on some level of the Boss.   It’s always fun to watch Courtney Cox dance in the dark before she was our best F.R.I.E.N.D. My Pandora station for Springsteen starts with his ‘92 hit, Human Touch. Why that […]

Improve Sales Effectiveness with Oracle Eloqua for Sales

Lightbulb! It’s no longer enough for Marketing to deliver a steady flow of qualified leads to Sales. Marketers need to be a part of and involved in the bigger picture—Closing deals that drive revenue! In the beginning of my professional career, I was told by my COO, “Remember, You Are All in Sales”. That statement […]

Why Marketing Automation Isn’t Just a CMO Concern

As Chief Marketing Officer (CMO) at Televerde, I get my fingers into all kinds of programs, campaigns and initiatives throughout the company which may not be directly focused on our marketing initiatives. I’m often working with other company leaders to add some strategic guidance, show support, or even determine which programs across all departments will […]

Glasgow: A look at the new home of our new European Headquarters

Hi All, I just returned from Scotland working with our first recruits in our new European headquarters and wanted to share an update on the progress we’ve made in the past two months. It was in October 2015 at the SiriusDecisions European Summit when we announced we’d add another international location in order to support […]

Top Digital Marketing Trends in 2016 [Infographic]

Digital marketing trends are constantly evolving, making knowing about them before they happen vital to remaining competitive in digital demand generation. Most B2B marketers know that marketing automation is a “must-have” tool. However, in 2016 the focus will shift toward implementing effective marketing automation strategy. Content was also a big marketing focus during 2015 and […]

5 Creative Ways to Repurpose Content [Infographic]

Your company puts a lot of time and effort into creating quality content for digital demand generation campaigns, making it important that you use it to its fullest extent. Maximize your reach with our creative tactics for transforming and recycling your content. Digital demand generation marketers are creating more content than ever before, leading to […]