In our most recent survey, What Does Sales Need & Want from Marketing, we asked more than 200 B2B sales executives a number of questions about their relationship with their marketing departments.
When it comes to enabling Sales with tools and activities, marketing delivered the tried and true. Even with the associated costs, in-person events were a clear winner.
Download the survey report now
When asked to identify the top marketing tools, assets, and activities they found most useful for driving leads and revenue, survey respondents put industry events in the top position, followed closely by a well-articulated value proposition, compelling case studies, sales presentations, and product sheets, and active social media activity.
Here’s how the answers broke down across all 14 choices:
The complete survey report reveals great insight for marketing from the sales perspective. Download it now and put the actionable insights to good use.
Read previous post:
“What Does Sales Really Think of Marketing?” – Part 1 of 4
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Author: Jim Thorburn
Jim Thorburn is a strong customer advocate who is responsible for leading global sales initiatives for Televerde's growing, world-class sales organization. With his 30+ years of executive experience in private equity, public and private companies, Jim has demonstrated leadership in a number of industries including technology, automotive and alternative energy.