Like-Minded Marketers Gather at First Eloqua User Group Meeting


Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged.  Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Ideas Collide, a leading digital agency, hosted the event at their offices with Eddie Burrell, the local OMC Account Manager on-hand to share news about some exciting upcoming product rollouts.  Televerde helped add some insight into ABM with a short presentation on how integrating the “human touch” of Teleservices produces the best results.

Ideas Collide provided the group with some real-life use cases showcasing Effective Full Funnell Marketing through Attainable Eloqua Strategies that utilize dynamic content when designing the customer journey.  All great stuff!

If you missed this event don’t worry… Marketing Attribution and Sales & Marketing alignment is next on the calendar and will take place between mid-October and mid-November.  If you want to be added to our invite list, email me here.



Additional Oracle Marketing Cloud information:

Oracle Marketing Cloud Eloqua Help Center:

Oracle Eloqua- You Tube Channel videos:

Topliners (Know it section):

Oracle Eloqua release center (Release Highlights and Release Notes):

Oracle Eloqua Product Briefing Series:

Annika Jones

Author: Annika Jones

Driven B2B professional with over 10 years of experience solving business challenges, strengthening partner-based relationships and advocating for women. Her alliance expertise lies in identifying focused pathways to revenue success through partnerships complimentary to Lead Generation, Engagement Planning, Account Based Marketing and Technology Optimization. Prior to her current position with Televerde, Annika achieved success as an Inside Sales and Channel Marketing professional at SAP.  Find me on LinkedIn.

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