Director, Data Strategies
Core Consulting Capabilities:
| Campaign Data Selection | Contact Data Maintenance Methodologies |
| Data Remediation | Accurate B2B Data Acquisition Methodologies |
Shawn has more than nine years of executive-level experience in B2B marketing, including campaign data management, data-driven demand generation, and database selection and utilization in the high-tech sector. Shawn has played a key role in designing and overseeing Televerde’s Exactus™ data product line that features an array of enriched demographic and firmographic offerings.
Prior to joining Televerde, Shawn co-founded Lead Intelligence, a data provider that provisioned custom-built lists of technology profiles for companies in the B2B marketplace. The data was designed to support complimentary and competitive takeaway campaigns. Shawn got his start working for an Oracle consulting firm where he eventually oversaw the business development and recruiting functions. He then moved on to various data consulting roles in the IT sector.
Shawn understands the critical role that data plays when trying to target the right audience at the right time in the right market. With this in mind, he has designed Televerde’s data products to ensure that our clients can target the right organizations with the right contacts in the right channels.
“With economic stresses accelerating the degradation rates of organizational and contact data and the growing need for highly segmented marketing campaigns, the issue of data integrity has become increasingly important. Exactus enables B2B marketers to protect their investments in their marketing databases and spend less time attending to data accuracy and more time on other critical matters.”
Shawn resides in Dallas where he enjoys running, water skiing, and rooting for his beloved Cowboys and Longhorns.
