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Why Televerde?
Better ROI Through Performance-Based Marketing
With Performance-Based Marketing Methodology, you'll pay only for the results you want.
We've developed a sensible, marketing spend-sensitive Performance-Based Marketing Methodology. Lead generation is just one of several areas where it can be effectively applied in the much broader context of customer acquisition strategy that also includes event recruitment, executive appointments, outsourced sales and lead management.
In collaboration with you, we pinpoint your target markets and carefully define customer criteria for optimization of market outreach efforts and marketing ROI. Over a 12+ year dialog with your customers, we know a lot about them. In fact, it's likely that we know a few things about them that you don't. We embed your unique insights and ours into an innovative customer selection criteria process which keeps the outreach focused on your best targets. Then we work with you to determine a market reality-based quantity of attainable leads, event attendees, appointments, sales - or whatever your customer acquisition goals may be.
With our Performance-Based Marketing Methodology, you'll pay only for the results you've defined as acceptable. We'll also work with you to develop different levels of qualification criteria so that, for example, you'll pay less for a lead that's ready to buy in a few months than you do for one who is ready to make a purchase decision today.
And if at any time or for any reason we deliver you a lead, event attendee, appointment, etc., that doesn't match your criteria, we'll replace it.
The result is a higher number of much more qualified prospective customers. Your sales pipeline will be fuller and you'll be able to increase your sales revenue, accurately calculate your marketing ROI, prepare more meaningful sales forecasts, and create measurable efficiencies in your marketing spend budget.
Performance-Based Marketing is an innovative shared risk/reward approach between you and Televerde that is the most sensible way of accomplishing your customer acquisition goals. We pioneered it and we've proven it.
“We needed to boost our seminar registration immediately. Televerde not only helped fill the seats, they generated many strong leads and helped clean our database.”
Director of North America Marketing
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