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Why Televerde?

Sensibilities of the Collaborate and Conquer Strategy

Throwing time, money, energy and people at activities that produce less than ideal results is, at best, unproductive, unfruitful and distracting. At worst, it can result in critical business failures and lost revenue. The solution: Collaborate and conquer!

Most companies do a few things very well. Some companies are able do many things satisfactorily. But there are few, if any companies that can do many or all things as good or great as they need to be done to ensure the wisest use of resources, optimal ROI and business success.

Yet some companies almost defiantly choose to deploy their precious resources on tasks they just aren't that adept at and that are separate from their core endeavors. They may be confusing activity with productivity, they're working harder than they need to, and they're stretching resources and capabilities beyond sustainable levels.

Those companies that attempt to address all aspects of their sales and marketing initiatives using their own resources are most likely missing sales opportunities.

Today's smartest c-level sales and marketing executives are gaining credibility and recognition for making the same outsourcing decisions that their C-suite peers in finance, IT, operations, HR and others have been making for a long time. Their peers have made wise back office outsourcing decisions. Moving certain sales and marketing functions to a more qualified team of professionals is a wise front office outsourcing decision.

They are identifying business services providers who can perform key sales and marketing functions at a better price, at a much better ROI, more expeditiously, more thoroughly and with more efficacy than they can muster within their own units. They're not admitting sales and marketing defeat; on the contrary - they're owning up to recognition of improvement opportunities and taking responsibility for generating better business results at a lower, performance-based cost.

Identifying, qualifying and nurturing leads; finding and attracting attendees to sales and marketing events; cleansing current and prospective customer data; gathering market intelligence; and other key sales and marketing activities are generally not among many companies' best skill sets. But they are the core competencies of Televerde. We specialize in customer and market intelligence acquisition strategies and programs. Why does is it sensible to utilize our capabilities:

• We support and serve as a natural extension of your sales and marketing team, and we easily integrate into your existing structure and culture.
• We enhance your current strategies and programs.
• You leverage our finely honed strengths.
• You can regain and retain a focus on leveraging your core strengths.
• With our performance-based marketing model, we are held fully accountable for results.
• All of the results we generate are fully measurable.
• We interact with your current and prospective customers in highly professional dialogs, leaving very positive, lasting impressions.
• We come to the table with proven direct marketing disciplines, unparalleled methodologies, and unequalled market insights.
• We dialog expertly with the IT-buying market. It's part of our DNA!
• We have the time, technology, skills, experiences and other resources to develop, execute and manage highly effective direct marketing and lead generation programs.
• The total true cost of operating a full-service sales organization is prohibitive.
• Allocating precious sales resource time on cold-calling and lead discovery is wasteful when better and more measurable results can be obtained through outsourced means.
• Our services are easily scaleable whereas your internal sales organization is not. We allow you to contract for services as you need them.

A "divide and conquer" outsourcing strategy is not nearly as effective as the "collaborate and conquer" solution. We don't advise or require you to change everything about your current customer and market intelligence acquisition strategies and programs. We simply recommend a new integrated strategy that more usefully capitalizes on your core strengths and ours.

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