How We Help:
What happens at the front of the marketing and sales pipeline has a direct impact on what occurs – or doesn’t – throughout.
What happens at the front of the marketing and sales pipeline has a direct impact on what occurs – or doesn’t –throughout. Accurate, complete and targeted data, relevant and aligned messaging, well-designed and well-executed lead gen campaigns enhanced with marketing automation consulting, strong inbound practices, and reliable sales and marketing processes are critical to achieving desired conversion rates, ROI and, ultimately the sales revenue goal.
This is why we’ve developed our data quality analysis, marketing automation consulting and teleservices competencies, and why we recommend integrating them to achieve strong early stage pipeline performance. By addressing these three core requirements early in the process, campaign results improve. More of the right type of leads are generated, and more convert, accelerate and close.
This is how many of our clients typically begin their engagement with us. We start with a strategic assessment of their current early stage marketing and sales practices to find gaps and weaknesses. From there, we enhance their database with a comprehensive data quality analysis, pinpoint market sweet spots, refine go-to-market messaging, carefully define the characteristics of an ideal lead, establish SLAs, and then design and execute targeted campaigns that achieve desired outcomes.
targeted & actionable
Data quality analysis
healthchecks and appending
Inbound & outbound
lead generation teleservices
to build awareness, interest & pipeline
Strategic & tactical
marketing automation set-up, optimization & integration
Identification & conversion
of anonymous website visitors
workshop & development services
to revenue assessment
Early stage pipeline
strategic consulting services