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Ready, Set, Go in 2010
You’re busy preparing sales and marketing plans for next year. While your plan-making is in progress, Televerde can implement productive marketing programs that will help you to hit the ground running in 2010. Check out these "Ready, Set, Go in 2010" turnkey marketing programs that we can fast-track now. If you submit a signed agreement or begin implementation of any of these programs in December 2009, we’ll waive set-up fees. For more information, contact your Televerde Account Executive directly. If you’re not currently a Televerde client, call us at +1 888-787-2829.
GO! Data-Driven Competitive Displacement and Complementary Install Programs
Our data-driven Competitive Displacement and Complementary Install Data Programs are ideal starting strategies for 2010.
Using our proprietary data acquisition tools and methodology, we’ll collaborate with you to develop highly accurate, recent and laser-focused target market data lists. We can create lists comprised of companies that have your competitors’ technology installed to implement competitive displacement campaigns, or lists comprised of companies with complementary technology installs that dovetail nicely with your technology.
Then, we’ll create a nurture-based marketing outreach program that targets each company to identify and prioritize opportunities, followed by ongoing touch and engagement. This robust program ensures that no currently or potentially qualified opportunity is left behind.
GO! Contact Acquisition, Data Cleansing, Data Enrichment
Your marketing campaigns are only as good as the smart data strategy they’re designed around. We can cleanse and enrich your data with our more accurate and recent data based on the 14,000 calls we place into your markets every day. These calls, coupled with other data acquisition programs and partnerships, continually enrich a database comprised of two million unique organization records and 4.6 million associated right-party contacts. The data can be segmented to match a variety of targeted criteria.
Identifying the most appropriate contacts who are responsible for or significant influencers of the decisions to purchase your products and services is critical to sales and marketing productivity and effectiveness. When it comes to Contact Acquisition programs, no one does it better than Televerde. Whether using our data, your data, or a blend of both, we’ll identify your targeted right-party contacts and provide you with thorough and accurate contact information.
Once the data is cleansed, enriched and complete, engage Televerde to design and implement dialogue-based marketing and email campaigns that support your demand creation objectives.
GO! Demand Creation Solutions
You need to build demand and pipeline now to accelerate the delivery of 2010 revenue. Televerde’s Lead Generation and Appointment-Setting solutions can be ramped up and implemented quickly to start producing qualified leads and meetings as quickly as you’re ready to accept them.
These programs can be designed around a competitive displacement or complementary technology install marketing strategy, or targeted to potential customers within a set of specific vertical markets, geographic territories, or based on other relevant criteria. We’ll collaborate with you to develop and populate the data strategy, create the go-to-market messaging, manage the training of your Televerde calling team, and set-up of your secure reporting portal or CRM integration.
To improve the results of the demand creation programs, we recommend overlaying our Sales Support or Sales Optimization services which provide 1:1 support for your Sales Executives around individual or multiple accounts. Email marketing and ongoing nurture activities can further optimize your results.
GO! Profiling and Research Solutions
If there are accounts or people you want to profile, questions you want to ask your current and future customers, or other research findings you need to inform and support your 2010 sales and marketing plans, we’ll fast-track the implementation. All of our research solutions are customizable to fulfill a variety of business intelligence needs.
We can implement our Market and Territory Research service to gather a targeted quantity of responses directly from your prospective customers. This primary research is overlaid with secondary research gleaned from reliable sources. All the intelligence is synthesized and documented in a final report that features actionable insight.
We can create profiles of multiple targeted accounts to identify right-party contacts, install base facts, and current pains/needs. Our deep-dive Target Account Profiling solution is an ideal way to gather a robust set of high-level and actionable intelligence about your key targeted strategic accounts. We’ll identify key contacts in targeted areas of the enterprise you’re interested in, including relationship maps that identify those involved in the decision-making process. We’ll also identify department-specific strategies and key 2010 focus areas.
Analyzing won, lost and open opportunities is critical to informing your sales and marketing plans. Opportunity Analysis reports provide detailed views of targeted opportunities including decision-making stages, key evaluation points, spending forecasts, competitive threats, etc. – ideal for determining your next steps with each open account. Win-Loss Analysis reports document final investment decisions and the associated reasons, close dates, won and loss rates, vendor short-lists, and final vendor selection decisions – all helpful for constructing future positioning plans.
GO! Email Marketing and Customer Touch Solutions
Email is an effective solution to accelerate call to action-driven marketing and customer touch programs. Televerde can implement email campaigns that achieve a variety of fast-track objectives, including creating demand for webinars and other events, warming up prospective customers prior to a dialogue-based outreach campaign, generating click-thru’s to web sites, quick surveys, and more.
We can write the marketing copy, design the email, provide the email addresses, coordinate the distribution, and provide performance reporting.
Televerde can fast-track the implementation of any or all of these productive marketing programs now to help you hit the ground running in 2010.
Remember: If you submit a signed agreement or begin implementation of any of these programs in December 2009, we’ll waive the set-up fees.*
For more information, contact your Televerde Account Executive directly. If you’re not currently a Televerde client, call us at +1 888-787-2829.
*This promotion is not valid for any currently contracted programs.