Research & Thought Leadership
Welcome to the Research & Thought Leadership section of Televerde's web site. In order to access the content below, if you're a returning user you'll first need to enter your login and password. If you're visiting for the first time, you'll need to register to become a user.Upon gaining access to this area of our site, you'll find our White Papers and Market Intelligence Reports. The White Papers provide you with fresh perspectives and new ideas about several timely and relevant sales and marketing issues. The Market Intelligence Reports provide you with research results, conclusions and analysis designed to enhance your knowledge and understanding about various markets.
White Papers:
Beyond OutsourcingDespite years of market maturation, expectations from outsourcing still generate mixed results. A new model - known as "multisourcing" - offers an approach that promises to deliver the business outcomes you expect.
>> Download PDFWhen Seeing Is Not Believing
If you analyze 250 pieces of a 3,000-piece puzzle, how confident will you be about the image it presents? This white paper explores the alignment of Mosaic Theory principles to marketing and sales knowledge and insight.
Five Myths That Divide Marketing and Sales
We explore several myths about why the gap between Marketing and Sales exists and how differing versions of the truth - about what to sell and to whom to sell it to - form the crux of the problem, as well as recommendations for narrowing the divide.
The Search for Qualified Life
While automation has made big contributions to improving lead management effectiveness, it is no substitute for the variable that matters most: human contact.
Research:
Your understanding of current and emerging market trends, customer buying patterns, opinions and market shifts starts here. These in-depth, highly-insightful reports reveal how Televerde Insight ® helps companies realize greater marketing and sales success by enabling more informed decision-making through fresh business intelligence. All Market Says...™ intelligence reports are in PDF format and available for download simply by becoming a registered user.
Market Says…™ reports and research can also be custom developed for exclusive use by your company to help you better understand your markets. To speak with one of our Market Solutions Executives about the research and insight goals you want to achieve, call us at 1-888-925-7526 or send us an email at info@televerde.com .
Televerde Insight Newsletters:
Back to School issue of Televerde Insight (September 2008)
This issue of the Televerde Insight® newsletter features the value of education and learning as it relates to better understanding your market opportunities, being a leader vs. a laggard when it comes to outsourced lead generation programs, and training those who help you penetrate your markets.
The Value of Actionable Market Insight (June 2008)
The Value of Actionable Market Insight, should be an emphasis of your customer acquisition and net new business strategies and tactics. Even the best executed plans can fall short in the absence of critical market intelligence, but that's where Televerde can help.
No Opportunity Left Behind (March 2008)
This inaugural issue of the Televerde Insight® newsletter features information about products and services available in each of our solution sets – Dialog-Based Marketing, Specialty Marketing, and Data, Insight & Intelligence.