Research & Thought Leadership
Welcome to the Research & Thought Leadership section of Televerde's web site. In order to access the content below you'll first need to fill out a form. Upon gaining access to this area of our site, you'll find our white papers, articles and research.
White Papers:
Beyond Outsourcing
Despite years of market maturation, expectations from outsourcing still generate mixed results. A new model - known as "multisourcing" - offers an approach that promises to deliver the business outcomes you expect.
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When Seeing Is Not Believing
If you analyze 250 pieces of a 3,000-piece puzzle, how confident will you be about the image it presents? This white paper explores the alignment of Mosaic Theory principles to marketing and sales knowledge and insight.
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Five Myths That Divide Marketing and Sales
We explore several myths about why the gap between Marketing and Sales exists and how differing versions of the truth – about what to sell and to whom to sell it to – form the crux of the problem, as well as recommendations for narrowing the divide.
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The Search for Qualified Life
While automation has made big contributions to improving lead management effectiveness, it is no substitute for the variable that matters most: human contact.
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Articles:
Webinars Gaining More Marketing Traction
Attendance and Value with Marketing and Production Best Practices
With business travel costs mounting, sales and marketing budgets decreasing, a dispersed and varied mix of sales targets, and growing concern about our carbon footprint, webinars have become the increasingly popular go-to solution to connect companies with prospects, clients and partners. Capturing many advantages of face-to-face communication for a multitude of business objectives, this 21st century communication connection is a strong performer.
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Salvation at the Call Center (Forbes – June 2010)
Forbes published on article on Televerde in their June 2010 Investment Guide. The article explores what makes Televerde so unique and features comments from several of our clients.
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Research:
Your understanding of current and emerging market trends, customer buying patterns, opinions and market shifts starts here. These in-depth, highly-insightful reports reveal how Televerde Insight ® helps companies realize greater marketing and sales success by enabling more informed decision-making through fresh business intelligence. All Market Says…™ intelligence reports are in PDF format and available for download simply by becoming a registered user.
Market Says…™ reports and research can also be custom developed for exclusive use by your company to help you better understand your markets. To speak with one of our Market Solutions Executives about the research and insight goals you want to achieve, call us at 1-888-925-7526 or send us an email at info@televerde.com .
Participate in Our Marketing Data & Lead Nurture Survey Research Study
Webinar
Optimizing New Business Opportunities: A Presentation on Televerde's Core Competencies
Participate in an upcoming webinar to learn about opportunities to align your demand generation, customer touch, market insight and channel enablement needs with Televerde’s capabilities.
