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The Digital Universe Encapsulates Unstructured Data and Structured Opportunity
November, 2008
Unstructured data is growing exponentially. File-based rich digital content, video, audio and digital archiving all add to the growth of unstructured data. This data differs from structured data in the way it is stored, along with its performance needs and availability requirements. Traditional storage systems do not have the efficiency needed to maintain the performance required for the high computational and operational demands of unstructured data. Learn about the factors that add to the growth of unstructured data, what drives the marketplace to initiate storage projects to address the growth of unstructured data in their environments, and the industries where digital content is more prominent.
Storage Environments: Colombia
January 2008
Despite some regional challenges and low-intensity conflict the Republic of Colombia is arising as a sizeable South American IT market. In contrast to North America, data storage environments in Colombia are still relatively small, but when compared to other Latin America areas including Mexico and Argentina, Colombia demonstrates the largest growing digital data environments. Learn why this country represents a high level of opportunity for IT suppliers and why data storage resources is one area Colombia businesses will continue to look to invest in.
SMB Storage Opportunities: Mexico
January 2008
Over the past several years, close geographic proximity and economic stability have made Mexico an attractive region to include in go-to-market strategies for U.S. and global IT Providers. SMBs make up the largest percent of all businesses and are the backbone of the economy. Learn about the current challenges storage administrators face, how Mexican storage environments compare to other Latin America countries and the pace at which development is being realized.
Storage in the 21st Century: What’s Your Competition Up to?
March 2008
An explosion of digital data is occurring in businesses of all sizes and industry segments. The ever growing challenges of data storage include managing the growth and complexity of storage requirements, scalability limitations, rising incremental IT spending costs and overall capacity crunches. One of the primary factors shaping CIO plans for 2008 will be cost-cutting, again. Small to medium-sized businesses (SMBs) are busy addressing the budgetary challenge of growing storage demands while most enterprises expect their 2008 storage budgets to increase or remain the same for storage hardware, storage software and storage services. This paper explores some of the largest growth markets of the storage software segment, drivers, hot topics, storage vendor selection factors and an in-depth comparison of storage market key players.
Argentina: Storage Vendor Opportunities
January 2008
Showing signs of increasing IT adoption maturity and greater economic stability, Latin America is emerging as a lively and promising IT market, especially in the small-midsize business (SMB) sector of Argentina where the IT sector remains relatively underpenetrated. Learn about Argentina’s culture and growing economic stability, current and future digital data growth expectations, hot IT topics in the market now and how storage vendors can effectively go-to-market.
Win-Loss Analysis Reveals Storage Vendor Criterion & Positioning
December 2007
Remaining profitable in a maturing storage market requires vendors to navigate through a complexity of technologies and maintain the competitive edge. This paper helps storage vendors understand marketplace trends underlying the vendor selector via a survey of 190 business professionals. Learn about overall storage vendor activity and market preferences.
The SMB Path to Storage Opportunities
November 2007
It’s well known that SMB opportunities are placed on the back burner when sales are driven by commissions, deadlines and landing large-budgeted sales. This paper helps storage vendors understand the unique buying behaviors of the SMB market and helps them recognize the opportunities in this highly lucrative market segment; includes a detailed break down of market opportunities by revenue range.
Encryption Fueling the Alliance Between Storage & Data Security
November 2007
Storage and security, previously considered discrete areas, are now inseparable and businesses looking to implement one or the other are approaching such project as combined single initiative. Learn about the driving factors behind the alliance of storage and data security, how vendors can position themselves stronger and how encryption needs have grown in the market.