B2B Marketing eBook
12 Steps to Ensure You Are Marketing to the Right B2B Prospect Lead Database
According to Gartner, 30 million of the 138 million American workers will change jobs over the next 12 months. It has never been harder to ensure that a marketing campaign hits a target that seemingly is in perpetual motion. Research from DemandGen Report found nearly half of all B2B organizations feel inaccurate data affected their ability to reach the right people in prospect organizations. Nevertheless, today’s marketing execs are under increasing pressure to generate high-value leads that ultimately produce revenue. To do that, a marketer must start with a database fueled not only by well-performing information, but also the best B2B lead data available. The key to moving a prospect from a high quality lead to a paying customer is clean, accurate data. But it doesn’t stop there. This eBook – published by Televerde, Reachforce and DemandGen Report – provides lead data strategies and other critical components necessary to fuel high-performance campaigns, starting with connecting with the right prospect. The book breaks down these actionable areas into the following steps:
1. Clarify the Unique Data Needs of Marketing and Sales
2. Give Your Data a Tune-Up
3. Augment & Enrich Your Database
4. Automate the Data Management Process
5. Segment Your Database
6. Target Campaigns to Narrower Audiences
7. Communicate Across Channels
8. Integrate Inbound Intelligence Into Outbound
9. Increase Landing Page Fill Rates
10. Improve Funnel Conversions
11. Use Data to Improve Sales & Marketing Alignment
12. Consistently Address Common Lead Database Issues
Learn more about Televerde’s Exactus data products and services.
Read the SiriusDecisions research brief: “The Impact of Bad Data on Demand Creation”
