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Marketing Presentations


Below are some topical slide deck presentations we’ve delivered at conferences and to clients that we believe will also be interesting and relevant to you. We try to create our presentations as stories with enough information on each slide to provide you with the ability to understand the context and main points even if you weren’t in the audience for the actual presentation. But that’s easier said than done, so if you’d like more information about any of these presentations, don’t hesitate to contact us.

Presentations by Topic:

The Power of Account-Based Marketing in a 'Relevance Matters' World
Tapping Inside Sales to Address Pipeline Dysfunction
Leveraging the Investment in Recycled Leads & Opportunities to Discover New Revenue
Accelerate to Advanced and Optimized Lead Generation & Nurturing Practices
Inside Sales 2.0: New Skills, Techniques and Opportunities
Demand Creation: The Data, Digital & Dialogue Integration Playbook
How Marketing Automation Can Strengthen the Sales & Marketing Alliance
The Secret to Lead Nurturing
Marketing Automation & Integrated Nurture
Digital Nurture Programs, Lead Generation and Social Media Success Stories

 

The Power of Account-Based Marketing in a ‘Relevance Matters’ World
This presentation was delivered at the AAISP 2012 Leadership Summit by Donna Kent, Televerde’s SVP of Global Sales, Marketing & Services. It features the inside sales role required to support an effective account-based marketing strategy.

 
 

Tapping Inside Sales to Address Pipeline Dysfunction
This presentation was delivered at the AAISP 2012 Leadership Summit by Donna Kent, Televerde’s SVP of Global Sales, Marketing & Services. It features common causes of “PD”, their impact on sales pipelines, and how to leverage insides sales to resolve them.

Leveraging the Investment in Recycled Leads & Opportunities to Discover New Revenue
This presentation was delivered at the DemandCon 2012 Conference by Televerde’s Bryan Ehrenfreund, VP of Digital Strategies, and SAP’s Rob Krekstein, Senior Director, Global Inside Sales Demand Generation. The presentation features highlights of SAP’s successful “Discontinued Leads Nurturing Program” that Televerde helped to design and is still implementing using an agile and integrated dialogue + digital marketing approach.

Accelerate to Advanced and Optimized Lead Generation & Nurturing Practices
This presentation was delivered as part of a webinar presented by Televerde’s Bryan Ehrenfreund, VP of Digital Strategies, and Marketo’s Jon Miller, Co-Founder and VP of Marketing. Featured is information about “Considerations for Your Advanced Practice Readiness Assessment,” “Broadening Your Lead Nurturing Applications,” and “Options for Accelerating to Advanced Practices.

Inside Sales 2.0: New Skills, Techniques and Opportunities
This presentation was delivered at the American Association of Insides Sales Professionals 2012 Summit by Televerde’s Donna Kent, Senior Vice President of Global Sales, Marketing & Services. It addresses the Evolution/Revolution of Inside Sales, Sales and Market Imperatives, and Best Practices for Leverage & Alignment.

Demand Creation: The Data, Digital & Dialogue Integration Playbook
This presentation was delivered at the DemandCon Summit in May 2011 by Televerde’s Donna Kent, SVP of Sales, Marketing & Services. It addresses how the right blend of data, digital and dialogue approaches at the top of the sales funnel creates stronger opportunities  for lead conversion.

How Marketing Automation Can Strengthen the Sales & Marketing Alliance
This presentation was delivered at the Marketo 2010 Users’ Summit in October 2010 by Televerde’s Larry Fleischman, Director of Marketing. It addresses the challenges that were resolved by Televerde through deployment of a marketing automation platform.

The Secret to Lead Nurturing
This presentation was delivered at the DemandCon Summit in May 2011 by Televerde’s Bryan Ehrenfreund, VP of Digital Strategies, and Marketo’s Jon Miller, Founder and VP of Marketing. It addresses how the powerful combination of digital- and dialogue-driven approaches creates better lead nurturing outcomes.

Marketing Automation & Integrated Nurture
This presentation addresses how Televerde integrates marketing automation with tele-based human touch techniques to coordinate a multi-layered approach that improves the outcomes of lead nurturing programs.

Digital Nurture Programs, Lead Generation and Social Media Success Stories
This presentation was delivered at the Energy Solution Center’s Technology & Market Assessment Forum in February 2011 by Televerde’s Bryan Ehrenfreund, Vice President of Digital Strategies. It addresses the new market imperatives and best practices for lead generation and lead nurturing programs driven by inbound marketing, social media, and digital + dialogue-powered demand creation programs.

 

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