B2B Marketing Videos
Videos by Topic:
About Televerde
SAP Testimonial About Televerde
Televerde - SAP Conversation About B2B Lead Generation Practices
Sybase Testimonial About Televerde
A Televerde - Sybase Conversation on Demand Creation
The Value of Marketo’s Marketing Automation Platform to Televerde
The Secret to Lead Nurturing: The Intersection of the Human and Digital Touch
Demand Creation: The Data, Digital & Dialogue Integration Playbook
A New Approach to Lead Nurturing
An Inspiring Story of Reform and Success
The Elegance & Value of Integrated Nurture (Part One)
The Elegance & Value of Integrated Nurture (Part Two)
Aligning the Buyer & Seller Journey
Aligning Sales & Marketing for Revenue Growth
Aligning Value to People, Community & Profit
How Marketing Automation Helped to Strengthen the Sales & Marketing Alliance at Televerde
Donna Kent on Televerde’s Use of SAP’s BusinessObjects Solutions
Televerde & SuccessFactors: A Successful Partnership
Televerde Receives Spirit of the Enterprise Award from ASU’s W.P. Carey School of Business
"Meet Brian -- Former Sufferer of Pipeline Dysfunction"
About Televerde
This is the first in a series of short videos we’re creating to tell the market about our capabilities in a very simplified format. Forthcoming animated videos are planned to feature our data, digital and dialogue capabilities. (This video is approximately 1 minute.)
SAP Testimonial About Televerde
This video features Greg Pumilia, VP of Demand Generation Marketing for SAP, talking about the benefits of working with Televerde and our involvement in SAP’s lead generation strategy. (This video is approximately 3 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Televerde - SAP Conversation About B2B Lead Generation Practices
This video features a dialogue between Greg Pumilia, VP of Demand Generation Marketing for SAP, and Larry Fleischman, Director of Marketing for Televerde, about B2B lead generation, lead nurturing and contact data programs and practices. (This video is approximately 8 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Sybase Testimonial About Televerde
This video features David Wiseman, Director of Business Development for Sybase Analytics Product Lines, talking about the benefits of Televerde's involvement in Sybase's demand creation strategy. (This video is approximately 4 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
A Televerde - Sybase Conversation on Demand Creation
An interview between David Wiseman of Sybase and Larry Fleischman of Televerde about B2B demand creation, lead nurturing and contact data programs and practices, and on the differences between how these programs managed in outsourced and internal models. (This video is approximately 10 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
The Value of Marketo’s Marketing Automation Platform to Televerde
In this video, Larry Fleischman, Televerde's Director of Marketing, addresses the value of Marketo's marketing automation solution to Televerde in terms of how it helped to close some critical sales and marketing gaps.(This video is approximately 2 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
The Secret to Lead Nurturing: The Intersection of the Human and Digital Touch
This interactive video features a presentation at the DemandCon event by Televerde's Bryan Ehrenfreund, VP of Digital Strategies, and Jon Miller, Marketo’s VP of Marketing and Co-Founder. Bryan and Jon address some of the secret sauce for effective lead nurturing programs, including a powerful digital + dialogue (telepresence) combination. (This video is approximately 26 minutes. Click on the video thumbnail to play it on the Televerde web site and click here if you would like to view it in full screen on the VisibleGains web site.)
Demand Creation: The Data, Digital & Dialogue Integration Playbook
This interactive video features a presentation at the DemandCon event by Televerde's Donna Kent, SVP of Global Sales, Marketing & Services. Donna addresses how to optimize demand creation performance by integrating contact data, marketing automation and telepresence best practices at the top of the sales funnel. (This video is approximately 13 minutes. Click on the video thumbnail to play it on the Televerde web site and click here if you would like to view it in full screen on the VisibleGains web site.)
A New Approach to Lead Nurturing
In this Selling Power TV video, Televerde's Donna Kent, SVP of Global Sales, Marketing & Services, and Selling Power Magazine’s Gerhard Gschwandtner, CEO, discuss the concept of “Integrated Nurturing” and the outcomes it produces for clients. (This video is approximately 4 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
An Inspiring Story of Reform and Success
In this Selling Power TV video, Televerde's Donna Kent, SVP of Global Sales, Marketing & Services, and Selling Power Magazine’s Gerhard Gschwandtner, CEO, discuss Televerde’s unique business model and the distinctive value it generates for clients. (This video is approximately 4 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
The Elegance & Value of Integrated Nurture (Part One)
Televerde's Donna Kent, SVP of Global Sales, Marketing & Services, and Larry Fleischman, Director of Marketing, explore the concept of “Integrated Nurture.” This is part one of a two-part video series on this topic. Part one addresses the distinction between nurture and integrated nurture, why it involves a synchronization of multiple practices, building sales relationships, and a comparison to integrated marketing. (This video is approximately 12 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
The Elegance & Value of Integrated Nurture (Part Two)
Televerde's Donna Kent, SVP of Global Sales, Marketing & Services, and Larry Fleischman, Director of Marketing, explore the concept of “Integrated Nurture.” This is part two of a two-part video series on this topic. Part two addresses the role of human touch in the nurture process, outcomes for the seller, acceleration and thoroughness of the sales process, and metrics. (This video is approximately 10 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Aligning the Buyer & Seller Journey
This video features a conversation between Televerde's Donna Kent, Senior Vice President of Global Sales, Marketing and Services, and Larry Fleischman, Director of Marketing, on why it's important to align the buyer's and seller's journey and the outcomes this alignment can create. (This video is approximately 12 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Aligning Sales & Marketing for Revenue Growth
This video features a conversation between Televerde's Donna Kent, Senior Vice President of Global Sales, Marketing and Services, and Larry Fleischman, Director of Marketing, on why the issue of sales and marketing alignment is at a heightened level of awareness and positive organizational impact that results from achieving a stronger alliance. (This video is approximately 15 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Aligning Value to People, Community & Profit
This video features a presentation by Donna Kent, Televerde's Senior Vice President of Global Sales, Marketing and Services, to The Shea Group on how Televerde's value proposition is well-aligned with the needs of people, community and profit. (This video is approximately 50 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
How Marketing Automation Helped to Strengthen the Sales & Marketing Alliance at Televerde
Televerde's Larry Fleischman, Director of Marketing, explores the contrast of life before and during the company’s deployment of marketing automation, including direct results of the integration of MAT within our human contact-based demand creation and nurture methodology. It’s changed our view of the world of demand creation; it’s created improvements in how sales and marketing communicate; it’s enabled a systematic blending of digital-driven customer touch with a strong dialogue-base nurturing methodology for lead follow-up; and it’s allowed us to develop a sensible methodology for scoring, validating, correcting and accelerating news sales opportunities. (This video is approximately 16 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Donna Kent on Televerde’s Use of SAP’s BusinessObjects Solutions
In this video, Donna Kent, Televerde's Senior Vice President of Global Sales, Marketing and Services, is interviewed about the company's use of SAP's BusinessObjects solutions to address the need to provide our clients and ourselves with more enriched business intelligence. (This video is approximately 8 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Televerde & SuccessFactors: A Successful Partnership
SuccessFactors' CMO Paul Albright shares comments on his successful experience with Televerde and the results produced by marketing campaigns implemented by Televerde.(This video is approximately 2 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
Televerde Receives Spirit of the Enterprise Award from ASU’s W.P. Carey School of Business
In 2008 Televerde received Arizona State University's WP Carey School of Business "Spirit of the Enterprise" award. This distinctive honor acknowledges our ethics, energy and excellence in entrepreneurship. (This video is approximately 4 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
"Meet Brian -- Former Sufferer of Pipeline Dysfunction"
Meet Brian, VP of Global Demand Creation for a high-tech company. Brian used to suffer from "Pipeline Dysfunction (PD)." But then he outsourced his demand creation needs to Televerde and what used to be PD is now "PFF - Pipeline Fully Functional." (This video is approximately 6 minutes. Click once on the video thumbnail to play it on the Televerde web site and double-click if you would like to view it in full screen on our YouTube channel.)
To see more videos, visit our YouTube channel: www.youtube.com/televerde
