B2B Insight & Ideas
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The Elegance and Value of Integrated Nurture™
At the leading edge of demand creation marketing is a new concept known as “Integrated Nurturetm.” It’s similar to the well-accepted practice of Integrated Marketing, but with a niche twist that addresses the need for multiple and continuous approaches to gauging and strengthening sales relationships. It can generate high-value outcomes.
Beyond Outsourcing
Despite years of market maturation, expectations from outsourcing still generate mixed results. A new model - known as "multisourcing" - offers an approach that promises to deliver the business outcomes you expect.
When Seeing Is Not Believing
If you analyze 250 pieces of a 3,000-piece puzzle, how confident will you be about the image it presents? This white paper explores the alignment of Mosaic Theory principles to marketing and sales knowledge and insight.
Five Myths That Divide Marketing and Sales
We explore several myths about why the gap between Marketing and Sales exists and how differing versions of the truth – about what to sell and to whom to sell it to – form the crux of the problem, as well as recommendations for narrowing the divide.
The Search for Qualified Life
While automation has made big contributions to improving lead management effectiveness, it is no substitute for the variable that matters most: human contact.
