Business Intelligence & Account Profiling
Televerde’s Account Profiling solution provides you with an insightful, deep-dive view of the business intelligence you need to effectively penetrate your targeted accounts. Your profile can include key contacts and their contact information, relationship maps, technology landscape, business strategy overviews, parent and child companies, financials, key company initiatives, project opportunities, vendor selection processes, and other hard-to-find business intelligence you may need. Each profile is customized according to your data point specifications and budget.
Key Benefits
- Accurate, up-to-the-moment, targeted account information better prepares you to develop sensible, smarter approaches and strategies
- Optimized opportunities for accelerated account penetration
- Enables more meaningful, relevant and timely dialogues with key decision-makers
- Identification of business and technology strategies, decision-making relationships, technology landscapes and purchasing processes creates opportunities for successful account entry points
- Better use of sales execs’ time and efforts on relationship-building and product/service value positioning
- Enhanced business intelligence provides critical positioning edge against competitors
Standard Features
- Acquisition of key contact information, relationship maps, and multiple options for additional business intelligence for each targeted account
- Access to Televerde’s extensive database of business contacts, business intelligence, and market insight
- Primary and secondary research designed to identify the most recent and relevant account information and verify its accuracy
- Key observations and recommendations for account penetration strategy
- Consultation on profiling strategy
- Dedicated support from our experience profiling team
- Secure, web-based portal for delivery of new profiles
- Easy integration with Televerde’s adjacent services, including Market Research, Lead Generation, Appointment-Setting, Integrated Lead Nurturing, Sales Support, Opportunity Analysis
Account Business Intelligence Acquisition Opportunities
The following are examples of the most commonly requested business intelligence data points. Account Profiles can be customized to accommodate these and other types of business intelligence you need.
- Contact information for multiple right-party contacts and their areas of responsibility
- Purchasing decision-making and vendor selection processes
- Technology budgets
- Current and planned technology infrastructure and install base details
- Recent technology purchases
- Technology capability challenges
- Competing IT vendor landscape
- Products and services overviews
- Parent, subsidiary and child company relationships
- Domestic and international presence
- Analysts’ recent findings
- Major recent company news and headlines
- Current market buzz and consumer perceptions
- Key business strengths and weaknesses
- Short-term and long-term business and IT plans/initiatives
- Recent, pending and planned M&A activity
- Financial overview (fiscal year, revenue, profit, etc.)
- Number of employees
