Branding, B2B Marketing & Go-to-Market Strategies
Larry Fleischman, Director, Branding, B2B Marketing and Go-to-Market Strategies
Core Consulting Capabilities:
- Go-to-Market Strategies
- Customer Engagement
- Web Enablement
- Sales Enablement
- Branding & Reputation Management
- Message & Content Relevancy
- Market Research
- Opportunity Analysis
Larry has more than 20 years of executive-level experience in branding, B2B marketing, including demand creation, reputation management, sales enablement and marketing communications. He has played a key role in designing and overseeing several important Televerde initiatives, including branding and reputation management, product development, launch of the company’s marketing services and market research units, and its foray into social media.
His knowledge and skills have been honed through engagements with several industry-leading companies, including AIG, SmithBucklin, WorldatWork and currently Televerde. Larry’s marketing acumen spans applications within marketing services, financial services, education services, publishing, and trade organizations
Being able to speak to both the strategic and tactical applications of marketing is an important capability, and Larry does so within a framework of what he refers to as Reality-Based Marketing.
"There are so many marketing and branding opportunities today that it’s challenging to discover those that really can move the needle and that we actually can do given finite budgets, available talent, bandwidth and measurability requirements. So all marketers need to be diligent about staying focused on the things that matter and that can be accomplished within the realities of what we have to work with and what we need to prove."
A 35-year native of Chicago and always hopeful Cubs fan, Larry left the windy city in 2001 to make Arizona his new home where he and his sons optimize sunny days hiking, biking, camping and swimming. Larry stays informed about sales and marketing industry trends and topics through his affiliations with SiriusDecisions and Business Marketing Association (BMA). He serves on the Board of Directors for the Phoenix chapter of the BMA as Vice President of Community Relations and Alliances. He is a graduate of Northern Illinois University.
