Demand Generation Marketing, Nuture & Digital Strategies
Bryan Ehrenfreund, Vice President, Digital Strategies
Core Consulting Capabilities:
| Pipeline Acceleration |
Lead Scoring |
| CRM/SFA | Sales Operation Effectiveness |
| Marketing Automation |
Social Media Marketing |
| Integrated Marketing | Revenue Performance Management |
| Marketing Project Management | Call Center Operations |
Bryan serves as Vice President of Digital Strategies for Televerde, responsible for providing strategic leadership for the development, growth and implementation of Televerde’s demand generation marketing automation program and services. With more than 20 years of experience in B2B high-tech sales, marketing and operations management, Bryan brings a broad-based cross-functional expertise to his position.
Prior to joining Televede, Bryan served as Chief Operating Officer and Co-Founder at start-up Loyalty Marketing Services Company ClipFee. Prior to ClipFree, Bryan held senior sales, marketing and operations positions with eNeighborhoods, Continental Promotion Group, AT&T Wireless and Xerox Corporation. During his 18-year career at Xerox he held several senior sales and marketing positions, including Director of CRM World Wide Marketing.
“As marketing budgets continue to get squeezed and highly scrutinized, sales and marketing alignment is more important than ever. Marketing and Sales have often struggled to find a common answer to “what is a lead.” When marketing and sales don’t agree, marketing continues to feed leads to sales they deem valuable, even though sales may not find those leads valuable at all. Delivering more qualified leads faster to better support the acceleration of current opportunities through the pipeline has become increasingly important and the focus of marketers to generate revenue the life blood of any business.” Through an integrated demand generation strategy, marketers can generate higher quality leads that deliver increased revenue for their companies.”
A 38-year native of New York and a long suffering Jets fan, Bryan left the ”Big Apple” in 1998 to make Arizona the new home for him and his family to enjoy everything the desert has to offer from the scenic landscape to the beautiful mild winter weather. Bryan earned a Bachelor’s degree in Marketing from Hofstra University and a Master’s in Communication Arts with distinction from the New York Institute of Technology.
