Lead Nurture Solutions
- Accelerate your pipeline, create qualified sales opportunities, and drive more net new business with lead nurture solutions by nurturing your inquiries, new leads, recycled leads, stalled opportunities, and current customers into sales-ready opportunities.
- Prioritize, understand and interact in more relevant ways with your hottest sales opportunities.
- Collect and analyze business intelligence and metrics about your prospects based on their digital behaviors.
- Integrate telephone call-based touch points into your digital nurturing programs.
Televerde has developed a cost-effective, robust and measurable dialogue + digital lead nurture solution that will prove to you the high value of a systematic, holistic nurture approach that improves the qualification of your sales leads through more relevant and well-timed connections.
According to industry research, B2B organizations with average sales and marketing practices experience a 4% conversion rate between inquiries and marketing qualified leads, while organizations deploying best practices report a 10% inquiry conversion rate. Compared to their average practice counterparts, best practice organizations also have notably higher conversion rates between marketing qualified leads and sales accepted leads (75% vs. 58%), between sales accepted leads and sales qualified leads (61% vs. 49%), and between sales qualified leads and closed/won business (31% vs. 23%). Stack up these conversion rate deltas over the quantity of opportunities in your sales pipeline and the compounded performance improvements are significant.
Bottom line: Best practice organizations can generate 6x more closed-won opportunities and sales revenue!
The key differentiators between average and best practice organizations are multi-touch demand creation programs that feature a set of well-time digital and dialogue-based touch points, highly accurate contact data, and well-developed lead-scoring models enabled by the discipline of marketing automation.
Learn how our integrated lead generation and lead nurturing solutions can optimize the performance of your demand creation programs.
Learn More:
Read our Integrated Lead Nurture Solution FAQs.
Watch any of our videos that address the topic of integrated lead nurturing.
Download our “Elegance and Value of Integrated Nurture” white paper.
Read a case study about how we generated 497 qualified prospects for one of our clients with a 13% conversion rate to marketing qualified leads.
Read a case study about how we converted 34% of one of our clients’ records into marketing qualified leads of which 58% were then converted to sales qualified leads in just seven months resulting in sales pipeline value of approximately $22 million.
