By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde
Televerde’s networking, learning and visibility activities go into high-gear throughout October. We’ll be at the Marketing Sherpa B2B Marketing Summits in both San Francisco (Oct 4-5) and Boston (Oct 25-26), the Marketo User Summit in San Francisco (Oct. 13-14), and the SiriusDecisions Summit in London (Oct. 19). If you’re going to these events, please make a point to find us and let’s spend some time together so we can talk about the demand creation activities you’re working on and how we may be able to help you to create more qualified net new sales opportunities faster.
And speaking of networking, learning and visibility, we encourage you to follow our lead and take full advantage of opportunities to amplify your messages, broaden awareness of your value proposition, and fully engage your current and future customers through event marketing and visibility programs. Televerde picks and chooses our event marketing opportunities very carefully, and we make our investment decisions for these events based on specific ROI goals we expect to achieve.
As many of you know, coordination of visibility at events is no small task and no small investment. We are well aware of this too. We plan end-to-end for these events, including using social media, dialogue+digital marketing outreach and nurture, pre-scheduled meetings with key customers, follow-up activities, and more nurturing of the targeted people we want to know more about. (And whom we want to know more about us!) We’d be happy to share our insight with you on how to optimize your event marketing activities.
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As Chief Marketing Officer (CMO) at Televerde, I get my fingers into all kinds of programs, campaigns and initiatives throughout the company which may not be directly focused on our marketing initiatives. I’m often working with other company leaders to add some strategic guidance, show support, or even determine which programs across all departments will […]
Hi All, I just returned from Scotland working with our first recruits in our new European headquarters and wanted to share an update on the progress we’ve made in the past two months. It was in October 2015 at the SiriusDecisions European Summit when we announced we’d add another international location in order to support […]