B2B Best Practice Webinars
There’s no need to register for Televerde’s webinars. We’d like to know what you think about the information you heard us talk about, so send us an email at info@televerde.com or call us at +1 888-787-2829. If you’d like to learn more about topics we dwell on visit our “Create and Accelerate” blog.
Televerde & ReachForce Present:
Data is the New Black: How Developing a Contact Data Strategy Can Power Lead Performance & ROI in 2012
If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?
From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results. This webinar will examine the key elements needed for a successful 2012 data strategy and how that strategy enables you to deliver on four critical market imperatives:
- Revenue growth and better go-to-market ROI
- Alignment between sales and marketing
- Better, faster pipeline conversions
- Relevance with buyers
(Duration: 45 minutes) click to view this on-demand webinar...
Televerde & ReachForce Present:
B2B Lead Scoring Best Practices That Drive Marketing Qualified Leads Where Data, Marketing Automation and Telepresence Intersect
Enabling an effective lead scoring system will allow you to get to the right buyers, in the right companies, with the right message, and see increased marketing results and sales conversions. Enablement is achieved when your contact database is optimized through gap analysis, enrichment and segmentation and when marketing automation and telepresence strategies are working in tandem. Join us to learn a few great tips for building out a world-class lead scoring system from Reachforce, the leading provider of B2B contact data products and services, and Televerde, the leading provider of integrated telepresence solutions.
(Duration: 35 minutes) click to view this on-demand webinar…
Presenters:
Donna J. Kent, Senior Vice President of Global Sales, Marketing and Services for Televerde
Cody Young, Vice President of Channel Development and Product Strategy, ReachForce
SiriusDecisions & Televerde Present:
Teleservice’s Role in the B2B Demand Creation Engine
With the growing adoption of marketing automation and increased pressure for more qualified leads throughout sales pipelines, organizations are re-envisioning the position of teleservices in their demand creation and nurture framework. As a result, teleservice’s role has become even more critical to demand creation and nurture strategy and performance. This webinar addresses how to optimize the value of teleservices, including:
- Important planning and role-scoping decisions
- Common but avoidable management mistakes
- Integration of dialogue-based and digital-based tactics
- Teleservice’s role in validating, correcting and accelerating sales opportunities
- Outsourced selection decisions and management strategies that enable performance
(Duration: 55 minutes) click to view this on-demand webinar...
Presenters:
Tony Jaros, Senior Vice President of Research, SiriusDecisions
Donna J. Kent, Senior Vice President of Global Sales, Marketing & Services, Televerde
You Are Bad, I Am Good:
The Common Sales & Marketing Perspectives About Leads Passed
Selling is a team game, but when it comes to passing leads often it doesn’t feel like a team effort. This webinar presents a practical, qualitative assessment approach that allows Sales to feel more confident that the leads they receive are of sufficient quality, and that allows Marketing to feel more confident that the leads are being appropriately worked. (Duration: 30 minutes)
click to view for this on-demand webinar...
How Marketing Automation Can Strengthen the Sales & Marketing Alliance
In this webinar, we address how our use of marketing automation helped to close some critical sales and marketing gaps and strengthen the alliance between our sales and marketing teams. We’ll examine what our processes and culture looked like before marketing automation, what they look like today, and the key steps we took to create the transformation that has created some far-reaching, impactful changes. (Duration: 15 minutes)
click to view this on-demand webinar…
