Why are companies adopting the use of a Sales Development Representative (SDR) layer now more than ever? SAP, InsideView, and Yodlee, to name a few, know the power an SDR contributes to success. In fact, one can argue that SDRs are the hidden superheroes of your sales team, not the sidekick. In comparison to those flashy guys, Bruce Wayne and Tony Stark, SDRs use their superpowers to not only rescue those in need, but also penetrate and crack the toughest accounts, reach C-level titles without breaking a sweat, and do it all without glitz and glamour. Still not convinced? Here are 5 superheroes that SDRs model:
With superpowers like these, who needs comic books? Your Account Executives can’t do it all alone. The average Account Executive spends only one-third of their day actually talking to prospects because their top priority is to close more deals. So, help them out by adding a layer of SDR Superheroes to save the day!
Does your sales strategy need rescuing? Find out more about how the addition of SDRs and Televerde can help.
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Televerde is a global demand generation company that provides sales and marketing solutions designed to acquire new business and accelerate revenue. Follow on Twitter. Connect on LinkedIn.