GDPR doesn’t have to be a dark cloud looming overhead. With so many ways to capture a prospects’ attention, lines can blur on what does and does not fit within GDPR regulations. However, it’s important to get the basics – starting with how to audit your prospect database to ensure compliance with the GDPR. We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. While this summary covers high-level guidelines, it’s important to consult a GDPR expert for details of compliance.
Here are some easy guidelines to follow:
Following the SiriusDecisions GDPR compliance framework, there are five steps to think through the process. It’s important to know there are a number of vendors that actually provide tools to help that will help you audit the different places where you store data, and an audit will help you understand and chart both the locations and actual types of personal data that you stored.
GDPR is in full effect and so there is no time to waste. We’re happy to field your questions as you start to practice demand generation that meets GDPR requirements. You can also view our webinar on-demand to learn more. While Televerde is an industry expert on how GDPR affects your lead generation and outreach, we do not give legal advice. For specifics on how these practices affect your company, please seek guidance from your legal team.
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