Why isn’t My ABM Working?

 

If you’re anyone in the marketing or sales world, you’ve more than likely heard the term “account-based marketing” (ABM) on a continuous loop. According to ITSMA, ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented ABM strategy saw incredible ROI.

However, it’s not coming up roses for everyone. We’ve heard cries for help from others that have experienced some setbacks (or complete silence from those that feel like they missed the boat). They may not phrase it as an ABM challenge, but there are some gaps that specifically affect an ABM strategy. Sound familiar?

So, if ABM is a magical marketing strategy that drastically increases revenue, why haven’t you seen results?

There are numerous reasons why your ABM strategy might be falling flat. It could be a technology issue, a process issue, or not having the right roles in place. To walk through some of the common mistakes that companies make when they implement an ABM strategy, we’ve put together a trifecta of experts to talk about these challenges on a webinar next week (Aug 14).

Between Kerry Cunningham’s years of advising companies on marketing strategy, Michelle Cirocco’s decades of advising Televerde clients on ABM, and Tracy Eiler’s decades of marketing and real-world experience with ABM, we’ve got it covered.

Sign up to join us for a deep dive into reasons why your account-based strategy isn’t delivering and how to move leads to revenue.

Here are the webinar details:

Title: Move Leads to Revenue
Date: August 14, 2018
Time: 10:00 – 11:00 AM PST

Topics include:

♦ The top ABM challenges companies face
♦ How the SDR role is key to a targeted account strategy for sales
♦ Whether an inbound or ABM strategy works better for your company goals
♦ Specific examples of how SDRs are used in the context of ABM

Are there any particular topics you would like addressed during the session? Send your questions to michelle.cirocco@televerde.com to be included in the agenda.

Register Here


Televerde

Author: Televerde

Televerde is a global demand generation company that provides sales and marketing solutions designed to acquire new business and accelerate revenue.  Connect on LinkedIn.


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