Reaping the Rewards from Your Account-Based Strategy

 

Televerde’s Mich Stutz set the account-based marketing (ABM) tone in his first guest blog with CXFocus Magazine, then expanded on the importance of alignment between the sales and marketing departments in his second blog. For his series finale, Mich reiterates the need for alignment but focuses on its effect on the ROI companies strive for.

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Televerde

Author: Televerde

Televerde is a global demand generation company that provides sales and marketing solutions designed to acquire new business and accelerate revenue.  Connect on LinkedIn.


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