Solution Guides & Research

 

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Deep dive into a specific topic and explore the details that will help guide your marketing efforts. From finding qualified leads, understanding sales development or uniting sales and marketing, Televerde has done the research.

  • Move Leads to Revenue

    Move Leads to Revenue

    Turning account-based leads to account-based revenue requires work beyond lead generation. Watch this webinar hosted by Televerde featuring Kerry Cunningham, Sr. Research Director with SiriusDecisions and Tracy Eiler, CMO of InsideView, in which they discuss the challenges of ABM and how Sales Development Reps (SDRs) are the key to account-based success.
  • Handbook for Account-based Revenue Success; Aligning ABM to ABS

    Handbook for Account-based Revenue Success; Aligning ABM to ABS

    Turning account-based leads into account-based revenue is harder than it seems. To be successful, account-based marketing (ABM) requires alignment with account-based selling (ABS) to ensure that your buyers have all the resources and information needed to make a decision on gain internal consensus. Read the Handbook for Account-based Revenue Success to help you identify and solve for any gaps in your ABM approach.
  • The Ultimate Guide to Assessing Your SDR Strategy

    The Ultimate Guide to Assessing Your SDR Strategy

    The sales development representative (SDR) role has existed in most organizations in some capacity for decades. While SDRs have been called different things at different companies (lead development representative, business development representative, or simply inside sales), it is clear SDRs are playing a more strategic role in high-growth companies today.  The ultimate guide gives you a good understanding of how to strategically use SDRs as revenue generators in your organization.
  • Demand Generation in the Age of Data Privacy and GDPR

    Demand Generation in the Age of Data Privacy and GDPR

    Demand generation under GDPR requires a new strategy to reach prospects and engage buyers. Watch this webcast hosted by Televerde and featuring SiriusDecisions analyst, Isabel Montesdeoca, as we discuss ways to reach and engage buyers within the confines of the GDPR.
  • What Does Sales Need and Want from Marketing?

    What Does Sales Need and Want from Marketing?

    Survey says….companies focused on sales and marketing alignment are more successful. Original research and analysis from Televerde uncovered a new set of sales and marketing challenges and ways to address them.  
  • Sales vs Marketing: Where Does Your Sales Development Team Belong?

    Sales vs Marketing: Where Does Your Sales Development Team Belong?

    Take this quiz and tally your score to see which department is better equipped to manage a sales development team.  
  • Your Guide to Determine if Inside Sales Should Be Outsourced

    Your Guide to Determine if Inside Sales Should Be Outsourced

    Televerde's comprehensive guide will help you decide whether outsourcing sales functions is right for your business. Weigh the pros and cons as you chart the path to success.
  • Minding the Gap: A Guide for European B2B Companies Marketing Into the U.S.

    Minding the Gap: A Guide for European B2B Companies Marketing Into the U.S.

    Ease global growing pains for European companies entering the United States. Created for B2B companies, this guide helps ensure a smooth and successful expansion.
  • 5 Reasons Marketing Automation Fails and How to Fix It

    5 Reasons Marketing Automation Fails and How to Fix It

    Everywhere you turn, someone is talking about the wonders of marketing automation. If you struggle with marketing automation success, you might be making 1 of the 5 common optimization mistakes.
  • 5 Steps to Boost B2B Marketing Productivity

    5 Steps to Boost B2B Marketing Productivity

    Increase campaign volume with these 5 steps to bigger and smarter B2B marketing. Convince and Convert originally published this article written by industry thought leader Ray Kemper in June of 2016.
  • Turning Cold Calls Into Hot Prospects

    Turning Cold Calls Into Hot Prospects

    Breathe new life into cold calling with tips from Televerde CEO, James Hooker. This article was originally published by Sales Initiative in May 2016.
  • 7 Steps to B2B Demand Generation Success

    7 Steps to B2B Demand Generation Success

    With these 7 steps for demand generation success, you'll outline a holistic strategy that helps you get the most out of each campaign.
  • Are You Prepared to Float the Demand Unit Waterfall

    Are You Prepared to Float the Demand Unit Waterfall

    This guide will start you on the journey of the new SiriusDecisions Demand Unit Waterfall, identify if you’re ready for it and show you how Televerde is already equipped to help you implement it.
  • 7 Ways to Turn ABM into a Revenue Driver

    7 Ways to Turn ABM into a Revenue Driver

    Steer your demand gen efforts to greater revenue margins with these 7 trusted tips for Account Based Marketing.
  • Your Step-by-Step Guide to Becoming a Modern Marketer

    Your Step-by-Step Guide to Becoming a Modern Marketer

    This Solution Guide is written for marketing leaders. In it you’ll learn how to get your company on the path to becoming a modern marketer. You’ll get actionable takeaways, insights from your peers, thought leadership from the likes of Forrester and SiriusDecisions, and best practices from Televerde’s own experience.
  • What You Need to Know Before You Implement Marketing Automation Technology

    What You Need to Know Before You Implement Marketing Automation Technology

    Incorporating new technology is a big deal and the most effective marketing automation strategies focus on people first. Read more to learn how you can combine tech and the human touch to create powerful results.