on marketing investment
Over nearly three years, the Televerde partnership resulted in a 38:1 overall ROI and a $21M pipeline. Internationally, the results are emerging, along with brand awareness. In less than six months, the Televerde team generated $277K in pipeline resulting in $201K of closed won business, an ROI of 3x.
A key to this engagement success is the sales and marketing alignment that Televerde brings to the table. As a strategic partner, Televerde helps Yodlee assess the sales and support expectations and challenges of global go-to-market moves.
“Televerde has given us the people and support and technology to deliver on our responsibility to our sales team, as well as improve the quality of the leads going through our system.”
– Ron Barasch, VP of Marketing and Demand Generation