With Televerde’s success in uncovering prospect needs and building pipeline, the marketing strategy expanded to include lead nurture, online lead follow-up and inbound marketing utilizing the Marketo platform.
The Televerde team’s impact has resulted in an astonishing pipeline value of $14.6M. Along with the sales pipeline, itelligence gained meticulous marketing information with valuable conversation about personas, markets, verticals and content need. Since launch, the combined marketing and sales efforts have resulted in an additional $7.8M of closed revenue.
“Televerde has experienced consultants who, when given the opportunity to review campaign strategy, offer a multitude of ways to leverage their services to ensure maximum results. This partnership has continued to drive measurable results.”
– Becky Wright, Vice President of Marketing