THE
APPROACH

We use a combination of first-person market research, persona development, and customer journey mapping to help you identify and understand the companies with the highest propensity to buy, to learn who is involved in the decision-making process, and also how to persuade them to purchase your solutions or services.

Once we define the ideal criteria for companies and contacts most worth pursuing, we assess your current database for target market fit and accuracy. We fix or add key fields to ensure that you have a complete data set and identify white space and source additional data so you’re not missing any valuable prospects.

As a result, you’ll be able to target and segment your total addressable market, launch outreach efforts and initiate more personalized, relevant conversations.

services

  • Data Assessment
  • Data Cleanse / Standardization
  • Data Append
  • Data Acquisition
  • Data Segmentation
  • First-Person Market Research
  • Persona, Content and Messaging Development
  • Buyer Journey Mapping
  • ABM Strategic Planning

TARGETING AND ENGAGING THE RIGHT AUDIENCE

We’ll help you identify your target market and engage prospects to
improve your marketing and sales results.

Enhance Your Data Integrity
Data Assessment, Cleanse & Append

Over time, data accuracy degrades and must be properly managed to maintain its integrity. We help clean your existing data by assessing accuracy and completeness, appending key information (like company firmographics, install base, etc.), and standardizing fields so you’ll have a more complete database enabled for segmentation.

Source Relevant Data
Data Acquisition

Based on your ideal customer profile, we help identify your total addressable market (TAM) and source the right contacts and organizations to enable you to effectively target and segment your marketing and sales activities.

Personalize Messaging
Data Segmentation

We work with you to effectively segment your data, which allows you to communicate relevant and targeted messages to each of your defined segments. We provide reporting on relevant metrics and conversion rates by demographics, firmographics, list sources and more in order to continuously refine and optimize your campaign approach.

Visualize the Customer Journey
Buyer Journey Map and ABM Strategy

We use buyer journey mapping to outline each step customers take when researching and ultimately deciding to purchase your products or services. With this information, we create a comprehensive ABM campaign approach using the right mix of activities and messaging based on buyer stage to drive more qualified leads.

Research Your Buyers
First-Person Market Research

We conduct market research to learn more about your target buyers including their industries, competitive products or services used, their decision-making practices and preferences–all aimed at giving you solid and actionable insight that enables you to make informed customer acquisition strategies.

Create Relevant Content
Persona, Content and Messaging

We apply persona development research to get to know your customers wants and specific needs. We then create tailored content and messaging to engage your prospects across key channels and motivate them to want to learn more about your products or services.

OUR Experience