Ron Barasch, Senior Director of Marketing and Demand Generation at Envestnet|Yodlee, faced a number of challenges. Yodlee was poised for hyper-growth without an inside sales team in place. Armed with well-known client names and supportive success stories, he knew they could overcome these challenges but needed processes in place to ensure that leads were well-qualified before being handed off to the sales team. Find out how Televerde was able to bridge that nurturing gap from lead to opportunity.
Our client is a global market and technology leader in business software, but their account executives didn’t have the time to allocate to target and nurture key accounts. To increase the penetration into the retail sector, Televerde and our client piloted an account-based marketing (ABM) program. Read how they focused on three fundamental components of an account-based strategy that resulted in 103 net new accounts and nearly $3M in pipeline, including 12 target accounts, in a matter of weeks.
Republic Services, a recycling and waste company, achieved huge success by executing a demand generation framework that tied together market and customer research, strategic planning, targeted content, data intelligence, marketing automation execution, and sales support.
When SunPower asked why some of its hottest leads go dark, we helped put them back on the path to purchase. Read how the right mix of strategy and marketing automation delivered outstanding returns for this solar innovation and sustainability company.